Commerce
Importance of Cancelled Order Tracking and Notification in Restaurant Software
October 22, 2023
Cancelled Order Tracking
The restaurant industry is facing unprecedented challenges due to the COVID-19 pandemic, which has disrupted the normal operations and customer behavior of many food service businesses. One of the major impacts of the pandemic is the increase in online orders and deliveries, as customers prefer to order food from the safety and convenience of their homes. However, this also means that restaurants have to deal with more cancelled orders, which can affect their revenue, inventory, and customer satisfaction.
Cancelled orders are orders that are placed by customers but are not fulfilled by the restaurant for various reasons, such as:
1. Customer changes their mind or cancels their order before it is prepared or delivered.
2. Restaurant runs out of stock or ingredients and cannot fulfill the order.
3. Restaurant faces technical issues or delays and cannot process or deliver the order on time.
4. Customer provides incorrect or incomplete information, such as address, phone number, or payment details.
5. Customer is not available or does not respond when the delivery person arrives.
Cancelled orders can have negative consequences for restaurants, such as
Loss of revenue and profit, as the restaurant has to refund the customer and bear the cost of wasted food and delivery.
Loss of inventory and food quality, as the restaurant has to dispose of the prepared food or store it for later use, which can affect its freshness and taste.
Loss of customer loyalty and reputation, as the customer may be dissatisfied, frustrated, or angry with the restaurant and may not order again or leave a bad review.
Therefore, it is essential for restaurants to track and manage their cancelled orders effectively, and to communicate and notify their customers and staff about the status and reason of the cancellation. This can help them to minimize the impact of cancelled orders and to improve their customer service and retention.
